The ever-rising popularity of social media platforms and the digital world has enforced businesses to build their marketing strategies that revolve around the social media platforms. And to their benefit, businesses have reaped a huge amount of popularity and success through the social media giant app Instagram. The app installed by billions of people across the countries around the world serves as a huge market for businesses. However, buying Instagram likes has been one of the dishonest ways to engage the audience.
Many small businesses create their Instagram accounts and post the pictures of the products or services they offer. With proper marketing strategies, one can get thousands of likes and followers on the Instagram’s business account. When the likes and followers rise, it acts as a social proof of the popularity of the business and creates brand awareness and adds to the brand credibility. This means that businesses are tempted to buy Instagram likes for the purpose of customer engagement. However, fake Instagram likes can work in a negative way, decreasing the audience engagement and putting the brand reputation at stake. Here are the three major reasons why one should avoid buying likes on Instagram:
- Instagram has been on the hunt for identifying fake accounts. It deactivates the account if it suspects that the methods the account handler used for building popularity are dishonest ones and if it breaches its Community Guidelines.
- If your vision is to grow your business to the epitome of success then using dishonest methods such as buying likes on Instagram is probably not a sustainable marketing approach. The business’ long-term plan should be building a meaningful and deep relationship with the customers.
- Moreover, Instagram measures the engagement ratio on the basis of a number of likes each post has in comparison to the number of followers one has. More likes compared to the number the followers means that less number of people have seen the post.
Thus, it becomes important to channelize the marketing plans accordingly and play smart to make the business expand rather than buying Instagram likes and reach new heights of success.